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The SWAROVSKI® brand is synonymous with genuine crystal. SWAROVSKI® crystal is produced at the company’s production plant in Wattens, Austria. The exact combination and proportion of quartz sand and minerals remain a company secret that is part of the legacy that founder Daniel Swarovski left to his three sons. These precious ingredients can be recognized through the "Crystals from SWAROVSKI®" label, which serves as a certificate of authenticity. It marks products that are made with genuine SWAROVSKI® crystals.