BIC Graphic Social Media Policy-Imprinting On Promotional Products Customer Guidelines

USE OF YOUTUBE TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

YouTube’s brand and logo usage guidelines can be found at: https://www.youtube.com/yt/brand/

Correct color specifications can be found at: https://www.youtube.com/yt/brand/color.html

how to correctly use the logos can be found at: https://www.youtube.com/yt/brand/using-logo.html

Correct versions of the logos can be downloaded at: https://www.youtube.com/yt/brand/downloads.html

Use the following YouTube Logo(s):

youtube logos

Do not use any of the following:

incorrect youtube logo incorrect youtube logo incorrect youtube logo incorrect youtube logo incorrect youtube logo incorrect youtube logo

Do not use the YouTube logo as part of a sentence. Use text in the headline, and place the YouTube logo elsewhere on the page.

YES:

correct youtube logo

NO:

incorrect youtube logo

Use the below YouTube Social Icon where the standard YouTube logo does not work because of size or format restrictions.

youtube play buttons

Approved YouTube Social Icons:

approved youtube social icons approved youtube social icons

Do not use any of the following:

incorrect social icons

Do not use the “Stacked” logo; Do not use older versions of the YouTube logo.

Correct:

correct youtube logo

Incorrect:

incorrect youtube logo

Use the YouTube Social Icon in a social media lineup.

social media icons

If a customer would like to use the YouTube logo in a manner not shown above, they can request approval from YouTube at: https://support.google.com/youtube/contact/brand_request

USE OF FACEBOOK TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

Facebook’s brand and logo usage guidelines can be found at: https://www.facebookbrand.com/

Include a clear call to action to communicate presence on Facebook (for example, “Like us on Facebook”), unless the customer uses the “f” logo or the word “Facebook” in direct proximity to their URL, Username or Customer Name or the “f” logo is displayed side-by-side with other social media logos (See below).

The following are acceptable with use of either logo:

facebook logo facebook logo like us on facebook logo like us on facebook logo follow us on facebook logo facebook logo facebook icon follow us on facebook logo facebook icon follow us on facebook social media icons

Do not use any of the following:

incorrect facebook logos

If a customer would like to use the Facebook logo in a manner not shown above, they can request approval from Facebook at: https://www.facebookbrand.com/request?type=question.

USAGE OF TWITTER TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

Twitter’s brand and logo usage guidelines can be found at: https://about.twitter.com/company/brand-assets

Use either a blue or white logo. The Twitter bird is never shown in black or other colors. The following are correct:

twitter logos

Include a clear call to action to communicate presence on Twitter (for example, “Follow us on Twitter”), unless the customer uses the ‘bird’ logo or the word “Twitter” in direct proximity to their URL or Username or Customer Name, or the “bird” logo is displayed side-by-side with other social media logos (See below).

The following are acceptable:

twitter logo follow us on twitter logo follow us on twitter logo follow us on twitter logo twitter logo twitter logo twitter logo social media icons

Do not use “old” Twitter logos:

old twitter logo old twitter logo

Do not show a customer logo being carried by the Twitter bird logo:

incorrec twitter logo

Use the official, unmodified Twitter bird to represent the Twitter brand and make sure that the bird faces right.

Do not:

  • Use speech bubbles or words around the logo.
  • Rotate or change the direction of the logo.
  • Animate the logo.
  • Surround the logo with other birds or other creatures
  • Change the color of the logo.
  • Anthropomorphize the logo.
  • Add special effects to the logo.
  • Use older versions of the logo, previous logos, or any marks that may be confused with the brand.
incorrec twitter logos

USE OF PINTEREST TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

Pinterest’s brand and logo usage guidelines can be found at: http://business.pinterest.com/brand-guidelines/

Use the “Pinterest” logo or the word “Pinterest” in direct proximity to the Customer URL or Username or Customer Name, or the “Pinterest” logo should be displayed side-by-side with other social media logos (See below).

When referencing Pinterest, do not suggest Pinterest is sponsoring the promotion or is formally affiliated with it.

The following are acceptable:

pinterest logo pinterest logo social media icons

USE OF LINKEDIN TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

LinkedIn’s brand and logo usage guidelines can be found at: https://brand.linkedin.com/

Include a clear call to action to communicate presence on LinkedIn (for example, “Follow Us”), unless the customer uses the “in” logo or the words “LinkedIn” in direct proximity to their URL, Username or Customer Name or the “in” logo is displayed side-by-side with other social media logos (See below).

The following are acceptable:

linkedin logos linkedin logos social media icons

Do not modify the logo, do not add effects, do not change the radius, and do not alter the colors.

Use the logo on a white background for maximum impact and clarity. When this is not possible, be sure to choose background colors or photos that provide sufficient contrast with the logo.

  1. Use the two-color logo on white or light-colored backgrounds or photos. The ‘in’ is to remain white.
  2. Use the two-color reverse logo on dark backgrounds or photos that provide sufficient contrast for all logo components. The ‘in’ is to remain white.
  3. Use the solid white logo on dark-colored backgrounds or photos. The ‘in’ should be transparent.
  4. Use the solid black logo on white or light colored backgrounds or photos, or in one-color print applications. The 'in' should be transparent.

If the customer wants to make use of the logo or other brand features in a manner not within the guidelines, they must seek Linkedin’s prior written permission by submitting a request form here: https://snap.licdn.com/microsites/content/dam/brand/site/RequestForPermissionToUseLinkedInTrademarks-11.17.2009.pdf

USE OF INSTAGRAM TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

Instagram’s brand and logo usage guidelines can be found at: https://www.instagram-brand.com

Include a clear call to action to communicate presence on Instagram (for example, “Follow Us”), unless the customer uses the glyph logo in direct proximity to their URL, Username or Customer Name or the glyph logo is displayed side-by-side with other social media logos (See below)

The following are acceptable:

instragram logo instragram logo instragram logo instragram logo instragram logo social media icons

Always use the glyph (black & white) to show off your presence on Instagram. Only use the multi- colored camera logo if you are encouraging people to download the Instagram app.

instagram icon

Do not change the color, design, or appearance of the camera logo in any way. The glyph can be used in any color, as long as their other aspects of its design stay the same.

Customers may not use any of the following:

incorrect instragram logo

If a customer would like to use the Instagram logo in a manner not shown above, they can request approval from Instagram at: https://www.instagram-brand.com/request/

USE OF TUMBLR TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS:

Tumblr’s brand and logo usage guidelines can be found at: https://www.tumblr.com/logo

Include a clear call to action to communicate presence on Tumblr (for example, “Follow Us”), unless the customer uses the “t” logo or the words “Tumblr” in direct proximity to their URL, Username or Customer Name or the “t” logo is displayed side-by-side with other social media logos (See below).

The following are acceptable:

tumblr logo tumblr logo tumblr logo tumblr logo

www.tumblr.com/CustomerName

social media icons

When used, make sure the Tumblr Marks stand out, and at least capitalize the word "Tumblr."

If a customer would like to use the Tumblr logo in a manner not shown above, they can request approval from Tumblr by and sending the request to: support@tumblr.com

USE OF YELP TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS

Yelp’s brand and logo usage guidelines, as well as the correct logos can be found at: http://www.yelp.com/brand

The following are the only logos approved for use in print:

yelp logos yelp logos
  • The Yelp logo must be substantially separated from other logos, trademarks and graphics
  • The Yelp logo must be the smallest logo used in materials and proportional to the smallest font size of marketing copy
  • Use of the Yelp logo must not imply endorsement by Yelp or create confusion
  • The Yelp logo cannot be modified in any way, including proportions, colors, or font
  • The Yelp logo cannot be used in connection with false or misleading advertising
  • The Yelp logo cannot be used in a manner that disparages Yelp
  • The Yelp logo cannot be combined with other words or marks
  • The Yelp logo is limited to businesses referring to their authorized listing(s) on Yelp

The Yelp logo may not be used as follows:

incorrect yelp logos

USE OF VIMEO TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS

Vimeo’s brand and logo usage guidelines can be found at: https://vimeo.com/about/brand_guidelines

  • When making a reference to Vimeo, do not imply any affiliation with, sponsorship by, or endorsement by Vimeo.
  • “Vimeo” when written in text should contain capital V and lowercase other letters.
  • “Vimeo On Demand” is three words, all capitalized.
  • Do not link to anything except vimeo.com or vimeo.com/ondemand when referencing to Vimeo in text

The following are acceptable Vimeo Logos:

vimeo logos vimeo logo dimensions

The Vimeo logo should have a margin of clear space on all sides around it equal to half of the Vimeo typeface x-height. No other elements (text, images, other logos, etc.) can appear inside this clear space.

The following is the acceptable Vimeo Icon:

vimeo logo

When using the Vimeo “v” icon on a square background, please maintain padding and placement exactly as displayed. This padding is based on the dimensions of the container and ensures that the icon will read correctly.

When used without a background, the icon should have clear space on all sides, in proportion with the prescribed padding. Please ensure that no other elements (text, images, other icons, lasers, etc.) appear within this space.

The following are incorrect logos and icons:

incorrect vimeo logos incorrect vimeo logos

incorrect vimeo icons

USE OF TRIP ADVISOR TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS

TRIPADVISOR, the owl logo, the ratings bubbles and all other product or service names or slogans displayed on this Website are registered and/or common law trademarks of TripAdvisor LLC and/or its suppliers or licensors, and may not be copied, imitated or used, in whole or in part, without the prior written permission of TripAdvisor or the applicable trademark holder.

TripAdvisor will consider individual requests for high-resolution logos and requests to use TripAdvisor content in print materials.

To make a request, click on the Contact Us link in the Help Center and select Widgets and Content Licensing from the How can we help you? dropdown. Then select I’d like to request to use TripAdvisor logos and content offline from the dropdown below that. In the Comments box, please ask for the forms to grant use of the TripAdvisor logo or content in print, and we will send them to you.

Please note that after you receive the forms, the following items must be compiled and ready to send in order to process a request:

  • Mockup/preview of how the desired TripAdvisor content will be displayed/used 9
  • Clear description of the material that is being printed
  • Approximate audience/distribution numbers of the item in question

All uses of TripAdvisor trademarks, logos and content are subject to approval.

USE OF WORDPRESS TRADEMARKS/LOGOS ON PROMOTIONAL PRODUCTS

The WordPress brand and logo usage guidelines, as well as the correct logos can be found at: http://wordpressfoundation.org/trademark-policy/

Permission from the WordPress Foundation is required to use the WordPress or WordCamp name or logo as part of any project, product, service, domain or company name, unless you are using a graphic provided by WordPress to promote the event or the fact that you are attending, speaking, volunteering, or sponsoring an event.

USE OF APPLE APP STORE OR ITUNES BADGE ON PROMOTIONAL PRODUCTS

The APPLE App Store marketing guidelines found at: http://www.apple.com/legal/intellectual-property/guidelinesfor3rdparties.html

Apple’s website specifically states: Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts and mugs, bearing Apple, Macintosh, iMac or any other Apple trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Apple.

USE OF GOOGLE PLAY BADGE AND ANDROID ROBOT ON PROMOTIONAL PRODUCTS

The following website provides usage guidelines with respect to the Google Play logo and Android Robot: http://developer.android.com/distribute/tools/promote/brand.html

android logo

The Android robot can be used, reproduced, and modified freely in marketing communications. The color value for print is PMS 376C and the online hex color is#A4C639.

When using the Android Robot or any modification of it, proper attribution is required under the terms of the Creative Commons Attribution 3.0 license:

The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

google play logo google play logo

A customer may use the "Get it on Google Play" and "Android App on Google Play" badges on promotional materials to point to products on Google Play.

Google Play badge guidelines:

  • Don't modify the color, proportions, spacing, or any other aspect of the badge.
  • When used alongside logos for other application marketplaces, the Google Play badge should be of equal or greater size.
  • Use of the Google Play badge does not need to be reviewed or approved by the Google Play brand team unless the marketing campaign will have over 1 million impressions.

USE OF THE GOOGLE AND GOOGLE+ LOGO ON PROMOTIONAL PRODUCTS

Google’s website states the following at: http://www.google.com/permissions/using-the-logo.html

Using the Google logo

Google generally does not approve the use of its logo in third-party marketing materials. This includes online and offline advertising collateral such as:

  • Case studies
  • Client and referral lists
  • Sales presentations
  • Print, broadcast, outdoor or online ads
  • Product demos
  • Signage
  • Trade show booths
  • Websites

Merchandise featuring the Google logo

Google does not permit use of their logo on T-shirts, toys, software packaging, or another imaginative product that incorporates the Google logo or a Google product.

Our request to use the Google+ logo on promotional products was rejected. Therefore, at this time, we may not use the following on promotional products:

google plus logo

USE OF FOURSQUARE ON PROMOTIONAL PRODUCTS

Foursquare Trademark and Brand Feature Guidelines can be found at: https://foursquare.com/legal/terms. The guidelines specifically provide that the Foursquare Marks may not be used on any merchandise without their permission. Customers may contact Foursquare at: 568 Broadway, 10th Floor, N

USE OF FLICKR ON PROMOTIONAL PRODUCTS

To receive Permission to use any Yahoo trademarks, logos, service marks, trade dress, slogans, screen shots, copyrighted designs, or other brand features, customers must seek permission at: https://info.yahoo.com/legal/us/yahoo/permissions/

GENERAL GUIDELINES

Customers may not:

  • Use any social media trademarks/logo in a way that suggests any type of association or partnership with the social media outlet, or approval, sponsorship, or endorsement by the social media outlet.
  • Use a social media trademark/logo in a way that makes it the most distinctive or prominent feature on the promotional product.
  • Use a social media trademark/logo as part of your brand name
  • Use a social media trademark/logo in a manner that would disparage the social media outlet, its products or services.

There must be sufficient space around the social media trademark/logo so it appears clean and uncluttered.

The logos should be the same size as your @username, Customer Name or other social media logos.

We may not modify or alter the social media logo in any other way (such as by changing the design or color). If you are unable to use the correct color due to technical limitations, in some instances you may revert to black and white.

We are not authorized to imprint the foregoing logos or trademarks in any other manner except as set forth in this Social Media Policy. Of course, we cannot anticipate every possible scenario that our customers may come up with; so, for variations, please email your requests to applegalreview@bicgraphic.com.

If a customer claims that they have approval to use the logos or trademarks on promotional products in a manner not set forth in this policy, please ask the customer to provide us with a copy of this approval for our records and email it to applegalreview@bicgraphic.com for review.